Cost reduction
Fractional CFOs, expense reduction consulting, procurement, GPOs.
Business growth & development
CMOs, business development consultants and their B2B clients. Shadow stand-ins.
Other industries we worked with:
Packaging, bottling, food manufacturing and bioscience.
Construction
Ready-mix concrete; Aggregates, cement and other building materials manufacturing.
Geospatial imaging & data
Geomatics & GIS, surveying & data capture; software, platforms & analytics for geospatial data.
Case studies:
7 days: 12 upcoming meetings & 33 people in the pipeline
A business development consultant reached out looking to generate opportunites for his client - a food manufacturing company targeting small brands, offering its new flavor technology & production capabilities (R&D, small MOQ). Prospecting was difficult: not many players in the niche + hard to weed out unqualified prospects (we wanted a small subset of the giant food & bev industry).
After pre-qualifying most of the prospects manually and forming a succinct, punchy, facts & figures offer, in just 7 days we had 33 companies in the pipeline wanting to learn more and 12 people booking meetings on our calendar.
21 new appointments in 4 weeks
A local cement, aggregate and ready-mix concrete supplier was looking to grow their ready-mixed concrete service. With a simple offer that focused on advantages over competitors, we reached out to local construction companies and managed to book 21 sales calls in 4 weeks.
42% reply rate, 15% call booked rate
Although unusual for hospitality—being a D2C industry— we ran this small-scale B2B campaign for a hotel that was looking to bring in more weddings to be celebrated at their venue.
To increase bookings for a 64-people wedding package, we reached out to every boutique event planning agency nearby. The number of available prospects was incredibly small (117), but instead of giving up, we saw it as an opportunity to engage more closely and personally with every prospect.
This approach resulted in a whopping 42% reply rate and 18 opportunities for the sales team to close - that is an unbelievable 15% call booking rate.
For full transparency, the offer was very unique and didn’t require upfront investment from prospects, which made it an extremely easy sell.
(ABOUT US)
Orientation Digital is a B2B lead generation agency for cost reduction and business development consultants, with extensive experience in other industries.
We book you new sales appointments with qualified, nurtured, meeting-ready, senior decision-makers who are familiar with your offer — piping hot and prime for closing.
If we don’t reach an agreed-upon number of new appointments within a specified time period - we refund you money.
You only pay for what you get.
We highly value human connection — all copy is carefully crafted by real humans (no AI here), and your campaigns are looked after by people who care.
