We generate new sales meetings for large B2B businesses.
Unlike retainer-hungry agencies, we can work on a pay-per-result basis.
Industries we work with:
Manufacturers looking for new contracts or to expand their distribution network
Construction
Ready-mix concrete, aggregates, cement and other building materials manufacturing;
High-order-value construction services (i.e. expensive projects).
Geospatial imaging & data
Geomatics & GIS, surveying & data capture; software, platforms & analytics for geospatial data.
Case studies:
Food manufacturer: 7 days, 12 upcoming meetings, 33 people in the pipeline
A beverage and powders manufacturer was looking to target small brands and offer competitive production capabilities (small MOQs + R&D) and new taste masking technology. Prospecting was difficult: small Total Available Market + hard to weed out unqualified prospects (the client only wanted brands that sell particular products).
After pre-qualifying most of the prospects manually we reached out with a punchy, succinct, facts-and-figures-based offer: in just 7 days (!) we had 33 companies in the pipeline wanting to learn more and 12 people booking meetings on our calendar.
Construction: 21 new appointments in 4 weeks
A local cement, aggregate and ready-mix concrete supplier was looking to grow their ready-mixed concrete service. With a simple offer that focused on advantages over competitors, we reached out to local construction companies and managed to book 21 sales calls in 4 weeks.
Looking for partnerships: 42% reply rate, 15% call booked rate
Although unusual for hospitality—being a D2C industry— we ran this small-scale B2B campaign for a hotel that was looking to bring in more weddings to be celebrated at their venue.
To increase bookings for a 64-people wedding package, we reached out to every boutique event planning agency nearby. The number of available prospects was incredibly small (117), but instead of giving up, we saw it as an opportunity to engage more closely and personally with every prospect.
This approach resulted in a whopping 42% reply rate and 18 opportunities for the sales team to close - that is an unbelievable 15% call booked rate.
For full transparency, the offer was very unique and didn’t require upfront investment from prospects, which made it an extremely easy sell.
(ABOUT US)
Orientation Digital is a B2B lead generation agency for large B2B businesses. We have experience in a wide range of industries.
We book you new sales appointments with qualified, nurtured, meeting-ready, senior decision-makers who are familiar with your offer — piping hot and prime for closing.
We highly value human connection — all copy is carefully crafted by real humans (no AI here), and your campaigns are looked after by people who care.
